Landscape company doubles ROI and increases productivity by 15%
Based in Rozelle, New South Wales, Marsupial Landscape Management (Marsupial) was founded more than 25 years ago. Marsupial noticed it had become impossible to prove to customers that staff had turned up to their site. The company sought out Fleetmatics GPS vehicle tracking to support its claims and help eliminate disputes.
“It was hard to prove we were there to do the work. So we got vehicle tracking to show that we did attend the site and prove how long we were there for,” said Cameron Tracey, operations manager.
Being able to see the entire fleet via the system’s live map helps give Marsupial managers peace of mind.
“We’ve got a lot of guys who start and finish from home. Fleetmatics helps with the safety aspect, so at least we know they get home okay. If there is a problem, we can quickly see their location and send some help,” said Tracey.
GPS vehicle tracking helps Marsupial win more government tenders. The company can ease customer concerns about employees not turning up to site, with data from the system supporting claims.
“Vehicle tracking is definitely a value add-on to our tender submissions. We actually provide our customers with a link to Fleetmatics REVEAL. If they have any concerns we can show them that yes, we were there at this time. We have found that to be a real benefit,” said Tracey.
Fleet tracking helps Marsupial Landscape Management become more efficient. Furthermore, the company can now be more competitive with pricing and earn more revenue because of its insight into labour costs.
“Our highest cost is labour. Fleetmatics helps us understand how long jobs take, so we can be more competitive with our pricing,” Tracey said.
Productivity has increased too. Marsupial uses the system to help verify employee start and finish times.
“With the guys working by themselves, we have found they may get a little ‘liberal’ with their time sheets. Fleetmatics helps to know whether the guys are telling the truth with hours or not. So productivity has increased because of that,” Tracey said.
Since the implementation of Fleetmatics REVEAL, Marsupial Landscape Management has not only strengthened its tender submissions to prospective customers but also increased productivity by 15%.
“We saw a return on investment from productivity straight away! We’ve probably increased productivity by an extra 15%. We’re definitely doubling return on investment,” said Tracey.
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