Swimart appoints dedicated new franchise development manager
Swimart has appointed Alex Johnson as its new dedicated franchise development manager. Johnson is a senior entrepreneurial executive with more than 10 years’ experience in the franchise industry.
“My job is to find the right franchise partners who are conducive to success and have a real passion for customer service. I’ll be focusing on developing the Swimart brand and identifying new areas around the country where the market is crying out for a Swimart presence,” said Johnson.
Johnson has previously led one of Australia’s largest franchise networks of electricians and developed the country’s first dedicated bathroom renovation franchise network.
“Swimart has some of the best-performing locations in some of the coolest climates — Victoria and New Zealand — so it challenges that idea that pool care operators only do well in warm areas. So, our goal is letting people know what we already know, and that is you can have a highly successful pool and spa franchise anywhere in Australia or New Zealand,” Johnson said.
“Today’s candidates are very discerning when it comes to reviewing any franchise opportunity, which is great because they get to see the lifestyle and return on investment that the Swimart opportunity brings — not to mention the diversity of income.
“Just like our franchisees, for me to be a part of a brand I need to believe in it. I can see that this longstanding, trusted brand has really invested in the future and I’m excited to be a part of that journey.”
Established as a single pool retail store in 1983, Swimart now has 73 franchise outlets across Australia and New Zealand, and a fleet of more than 250 mobile service vans. Retail and purely mobile services are available.
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