Rookie wins 2017 Swimart Australasian Franchisee of the Year


By Alice Richard
Thursday, 21 September, 2017

Australasian franchisee of the year jindalee

A rookie franchisee has taken out the top state and Australasian awards at the 2017 Swimart Awards. Ashley Weekes of Swimart Jindalee is in his first year of operating the franchise, but took out both the Queensland Franchisee of the Year and Australasian Franchisee of the Year.

The awards ceremony was held in Hong Kong at the conclusion of the company’s annual conference.

“I have really enjoyed the challenge of running my own business and was initially attracted to the pool and spa industry as it has a mix of retail and mobile services, which diversifies the revenue stream. We’ve also added to the product range by selling spas,” Weekes said.

He credits Swimart’s online and face-to-face franchisee support system for his success, as well as his being allocated a mentor store from which he received hands-on training and a year of support.

“More than 60% of small businesses cease operation within the first three years of starting, but Swimart bucks the trend,” said Chris Fitzmaurice, Australasian manager of Swimart.

“Since our inception with a single store in 1983, Swimart has grown into a successful franchise with 73 franchisees across Australia and New Zealand with a fleet of over 250 mobile service vans, so we must be doing something right!

“You need motivated, competent teams that consistently offer a high level of customer service to succeed as a franchise in today’s highly competitive retail market. And in our business, you also need people who are prepared to keep abreast of the latest technological advances in pool and spa care.”

Each year, Swimart hosts a week-long conference, culminating in the Swimart Awards. The conference aims to encourage outstanding customer service and operational excellence and provides direction, support and training for the year ahead via presentations and workshops in essential business operation strategies and industry legislation.

Main image: (L-R) Soon Sinn Goh, Waterco chairman and founder of Swimart, with Ashley and Heidi Weekes of Swimart Jindalee.

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