No, Ian Thorpe isn't setting up a pool cleaning company

Monday, 16 May, 2016

Pool techs, don’t worry — Ian Thorpe isn’t setting up in competition with you. After releasing a particularly well-edited video ad for what appeared to be a pool cleaning service, Thorpedo Pool Cleaning has been revealed as an elaborate marketing ploy by Optus for an initiative called the Olympics for Small Business — a competition for small business owners to win four tickets to the Rio Olympics.

After releasing the initial Zoolander-esque teaser video, in which a pouting Thorpe asks, “How does one clean what they cannot hold?”, he today released a hilarious launch video for his new ‘business’, which purportedly operates out of his garage. He says, “Optus is giving small businesses the chance to win a trip to the Olympics. I’m going to win it”, going on to cite his prior experience in the pool as making his new venture “a natural progression in [his] career”.

The tongue-in-cheek video sees him clumsily skimming leaves from a backyard pool and reading a haiku from his company’s promotional posters: “Pools lost to Algae/I hear the summer’s silence/Thorpedos away.”

His website,, links directly to Optus’ the Olympics for Small Business site, where small businesses can enter the competition and the public can vote for their favourite small business.

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