Jim's turns 90 — and counting

Jim's Pool Care

By Alice Richard
Monday, 13 March, 2017


Jim's turns 90 — and counting

Jim’s Pool Care owner and General Manager Brett Blair is planning to crack the century this year. Now 13 years old and with more than 90 franchises, the company is on track to celebrate its 100th mobile franchise in 2017.

Blair believes the company will continue with double-digit year-on-year growth for the foreseeable future. He attributes this to Jim’s Pool Care continuing to evolve its brand, service and team.

“I am very proud of what we have achieved over the last five to seven years. Business is hard work and I admire my franchisees who get up every day with a focus on delivering great customer service in a very competitive environment,” said Blair.

The keys to building a strong team or franchise group, Blair said, are: building one business at a time; good selection processes; great training; strong ongoing support from franchisors and suppliers; and creating a culture of people wanting to be the best. This includes raising the standards around pool industry accreditation, being part of SPASA Australia and ensuring ongoing professional development is a priority.

“To deliver the best service to our pool customers, we need to be educated, motivated and excited about our industry, it is a great business and career path, but you need to invest time and effort into it if you really want to be the best,” said Blair.

While Blair expects they’ll achieve the century in the near future, he said, “We want sustainable growth and will continue to build each year on our great franchise model.”

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