Franchise group opens new US headquarters


By Alice Richard
Tuesday, 13 June, 2017

Franchise group opens new US headquarters

Australian franchise Poolwerx has celebrated its second birthday in the US with the opening of its new US headquarters. The company has purchased Dolphin Pool Supply, the largest independent pool retailer in northern Texas, and built a new 10,000-square-foot (929 m2) facility in Dallas that will serve as its US headquarters.

“It was always our intention to head our operation in Dallas. With our recent acquisition of Dallas-based Dolphin Pool Supply, the timing was right to relocate our operations to the Dallas facility,” said John O’Brien, Poolwerx’s CEO and founder.

“Dolphin Pool Supply is one of the largest hot-tub retailers in Texas and has a substantial remodelling business, which should help Poolwerx penetrate further into those segments and provide an opportunity for learning we can transfer to our Australian operations also.”

Since entering the US market in 2015, Poolwerx has established or acquired 24 stores and 115 service vehicles in six US states. O’Brien said the company is on track to achieve its goal of opening 300 locations by 2021.

“As the largest pool and spa care franchise in Australia, I always wanted to take the company to America because of the sheer size and opportunities within the marketplace,” O’Brien said.

The company plans to aggressively cover the Dallas market and has already taken deposits from prospects interested in five new territories.

“The company now counts among its franchisees four builders in South Carolina and Georgia, all of which have remodelling businesses as well. Remodel and renovation has been a slowly growing part of our business and one market we are keen to test the possibilities [in] further.”

Image: John O’Brien with the former owners and staff of Dolphin Pool Supply in Dallas, Texas.

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