April Pools Day is no joke
Following the release of a study that found a staggering 75% of Australian parents say they lack the necessary CPR skills to save a life, Poolwerx has teamed up with Australian Red Cross and Laurie Lawrence’s Kids Alive program to launch April Pools Day.
Launching on 1 April, the community safety campaign will see 106 Poolwerx stores across Australia offering 20-minute CPR demonstrations delivered by Australian Red Cross.
“We are in backyards every day, so our aim with April Pools Day is to provide everyone an opportunity to refresh their basic CPR skills and hopefully remind them what a vital, lifesaving skill it is to rely on in an emergency,” said John O’Brien, CEO and founder of Poolwerx.
“We had a dreadful summer this year with 24 deaths, and while drowning statistics are dropping overall, every life lost is one too many,” said Laurie Lawrence, April Pools Day advocate and founder of Kids Alive.
“April Pools Day speaks to our fifth step ‘Learn how to resuscitate’ and it is absolutely vital parents have this skill as a child is four times more likely to survive if given CPR.”
Poolwerx has also secured an exclusive rate for those wanting to upgrade their skills with a four-hour CPR certification or full first aid course with Australian Red Cross. “We want to see as many Aussies as possible making a difference for their families,” O’Brien said.
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