Daisy launches new summer challenge

Daisy Pool Covers

Friday, 20 October, 2017

Daisy dab

As part of its commitment to innovative marketing, Daisy Pool Covers has announced another summer campaign with an on-trend challenge, to be promoted through digital and social channels.

The ‘Daisy DAB’ challenge officially launches on 1 November, ending on Valentines Day, 14 February 2018.

In case you’ve been living under a rock, ‘Dabbing’ is a global craze involving a simple dance move — the ‘Dab’ — that sees people point one arm up towards the sky while bowing their head into their other arm.

The Daisy Dab challenges people to do the Dab by a swimming pool and submit a photo or video to be in the running to win drones, smartphones and spending money at local pool stores.

“Innovation is beyond products. Don’t get me wrong, that’s a key focus. But we also need to be right up with the digital age and understand our target market,” said Derek Prince, Daisy’s MD.

“It’s important that we understand market trends. In the pool leisure industry, businesses are not just selling products like chlorine, pumps or pool covers... they are selling lifestyle, design and enjoyment in their customers’ backyard.

“We need to constantly innovate both in the products we offer and how they look focusing on design trends like what colours people are using to style their entertainment areas, the amount they are prepared to spend and the practicalities of our products.

“At Daisy, for the fourth year in a row, we’ve launched a summer-long campaign with creative around an on-trend challenge and promoted through digital and social channels.”

For more information on the competition, visit www.daisypoolcovers.com.au/promotions/thedaisydab.

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