Modular pools making a comeback


By Alice Richard
Thursday, 10 March, 2016

Swimart’s foray into modular swimming pools appears to be paying off, with first-season results well ahead of expectations. The franchise group said this bodes well for the coming season.

In July 2015, Swimart signed an agreement with Sterns Pools to supply its above-ground pools to Swimart stores. As land sizes shrink and level properties become harder to find, modular pools are gaining popularity as they work well in smaller spaces and are suitable for sloping land, the company said.

“With other pool retailers closing, we realised there was a significant gap in the market, so we decided to extend our sales offering beyond the traditional sales of pool and spa chemicals and equipment and, more recently, spas, to also include modular pools,” said Chris Fitzmaurice, Swimart national franchise manager (ANZ).

“We are proud to have forged this alliance with Sterns Pools, and in doing so feel we are able to leverage the respect and profile of two long-established Australian-owned swimming pool icons, known for their quality products and trusted advice.”

Swimart’s parent company Waterco is also benefiting from Swimart’s association with Sterns Pools as the pools are packaged with Waterco EnviroPro products. Depending on the package selected, this could include an EnviroPro pump, filter, chlorinator, LED lights, glass pearl media or a heat pump.

“Consumers are becoming more environmentally conscious and are looking for ways to save on water and energy usage and costs, making the EnviroPro range the perfect fit for this demand,” said Fitzmaurice.

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