Zodiac launches swim safer campaign and promotion

Sunday, 19 December, 2010

Working in conjunction with Swim Australia's recently launched SwimSAFER campaign, Zodiac is supporting the program with an extensive dealer and consumer promotion.

The promotion is based around the four key safety messages -constant adult supervision, proper functioning barriers, competent swimming and water safety skills, and emergency action plans. Utilising their dealer network, Zodiac has developed a range of point of sale options and a striking magnetic frame- all designed to drive home the safety message further.

46 of the top Zodiac Titanium Pool Care Dealers will receive the distinctive brochure holder with the call to action, "Please take one and save a child's life", brochures with a sticker "Ask us for your FREE magnetic photo frame" and a fantastic consumer take-home magnetic photo frame.

The Zodiac SwimSAFER photo frame consists of two parts- with the outside photo frame and the inside magnet highlighting the SwimSAFER message. Allowing consumers to insert their own favourite summer photo, the magnet sits easily on families' fridges; keeping the Swim SAFER message alive all year round.

"As partners with the existing campaign created by Swim Australia, we are keen to create increased awareness for the SwimSAFER message to parents and pool owners, and drive them to take action. We realised that we can utilise our network of Zodiac pool care dealers to spread this message to the community and hopefully save lives!" Comments Maree Crowhurst, Marketing Category Manager.

For more information or your chance to be a part of the campaign please contact www.zodiac.com.au

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