Sydney Pool Expo a sellout
This year’s Sydney Pool Spa & Outdoor Living Expo, to be held at Rosehill Gardens from 3–4 March, will be the largest ever held. Indoor and outdoor spaces have been maximised to cater for exhibitors, with many still on a waiting list.
New landscape design feature
An exciting new initiative, the landscape design feature, has been coordinated by the Australian Institute of Landscape Design Managers (AILDM) in association with industry sponsors. Located in the outdoor area, visitors will be immersed in ideas and inspiration to help transform their outdoor area into a dream backyard. AILDM will have design experts on hand to provide free advice on how to utilise their outdoor living space to suit their lifestyle and budget.
Record attendance expected
Last year’s event broke previous attendance records, delivering a 25% increase in visitors. As Australia’s largest market for pool installations and having experienced a sizzling hot summer, Sydney’s event is expected to attract even larger crowds.
The visitor promotion budget and scope has also increased to include top-rating TV shows MKR, Married at First Sight, I’m a Celebrity Get Me Out of Here, The Good Doctor, Better Homes and Gardens and the nightly news. Sydneysiders will be blitzed by radio campaigns in the week of the expo, with over 300 spots on top-rating stations. The TV spend has also been extended to regional stations in Wollongong and Newcastle to bring in buyers from these rapidly growing areas. Combining all this with a massive online and Facebook campaign, the expo is expected to be overflowing with buyers this year.
Over 80 companies will be participating at this year’s event and visitors can also attend the free seminar sessions to arm them with all the facts before they buy. Visitors have the chance to win a fantastic door prize and many exhibitors will be offering sensational show specials, so there is something for everyone.
For more info, visit the event website here.
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