Swimart celebrates winners
The 2018 Swimart conference and awards ceremony was a double celebration, recognising both its top-performing franchise partners and 35 successful years in business. Given the high overall failure rate of small businesses and well-publicised bankruptcies of household franchise names, 35 years is no small feat!
Swimart says the annual conferences are a vital part of its successful business model, which combines recognition and reward of outstanding performance with provision of year-round support and education.
At this year’s awards ceremony in Port Douglas, 29 awards were presented to 15 franchise partners — a full list appears below.
Many winners say a strong focus on customer service and promotion of their services, and special offers both on social media and in-store are what helped secure awards.
The presentation is a highlight, but the company says the week-long conference is a valuable opportunity to share insights and tips, and to receive direction, support and training for the year ahead via presentations and workshops in business operation strategies and industry legislation.
Swimart’s Franchise Development Manager Alex Johnson attributes Swimart’s enduring success in the highly competitive retail market to a customer-centric approach and year-round support and recognition of its franchise partners.
“We’re an agile company that’s customer focused and service orientated. As franchisor support is crucial to each store’s success, we educate our franchise partners about how to get the most out of their investment by helping them create motivated, competent teams that offer a high level of service and keeping them abreast of the latest technological advances in pool and spa care,” said Johnson.
2018 Swimart award winners
Australasian Franchisee of the Year: Mornington, VIC
Australasian Hot Shot of the Year: Frenchs Forest, NSW
Australasian Retailer of the Year: Charmhaven, NSW
Australasian Best Presented Business: Pakuranga, New Zealand
Australasian Marketer of the Year: Baulkham Hills, NSW
Australasian Team Player of the Year: Tingalpa, QLD
Platinum Franchisee: Rose Bay, NSW
Platinum Franchisee: Balwyn, VIC
Gold Franchisee: Frenchs Forest, NSW
Gold Franchisee: Mornington, VIC
30 Years’ Service Award: Campbelltown, NSW
NSW/ACT Franchisee of the Year: Warners Bay, NSW
NSW/ACT Hot Shot of the Year: Frenchs Forest, NSW
NSW/ACT Retailer of the Year: Charmhaven, NSW
NSW/ACT Best Presented Business: Charmhaven, NSW
NSW/ACT Marketer of the Year: Baulkham Hills, NSW
NSW/ACT Team Player of the Year: Warners Bay, NSW
Queensland Franchisee of the Year: Tingalpa
Queensland Hot Shot of the Year: Noosa
Queensland Retailer of the Year: Jindalee
Queensland Best Presented Business Browns Plains
Queensland Marketer of the Year: Currimundi
Queensland Team Player of the Year: Tingalpa
Southern Region Franchisee of the Year: Mornington, VIC
Southern Region Hot Shot of the Year: Mornington, VIC
Southern Region Retailer of the Year: Balwyn, VIC
Southern Region Best Presented Business: Pakuranga, New Zealand
Southern Region Marketer of the Year: Pakuranga, New Zealand
Southern Region Team Player of the Year: Malvern, VIC
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