Swimart celebrates 35 years


Tuesday, 19 June, 2018

Swimart celebrates 35 years

Swimart is celebrating 35 years in the pool and spa business. From humble beginnings with a single retail store established in 1983, the franchise group now boasts 75 stores across ANZ and a fleet of over 220 mobile service vans. The company was founded by Soon Sinn Goh, three years after migrating to Australia from Malaysia, and is owned by ASX-listed Waterco.

Franchise Development Manager Alex Johnson says agility has been key to the company's success.

"We are an agile company that is customer-focused and service-oriented, and we work closely with our franchise partners to educate pool and spa owners about how to get the most out of their investment," he said.

That close connection is evidenced through some long-standing franchise relationships. Bob Tully and Reg Blue have remained with the group for decades.

Tully was working at Brian Archer Swimming Pools when it was purchased by Swimart back in 1984. He became the company's first franchise manger, purchasing the Campbelltown store soon after, which he still runs today.

"Swimart provides its franchisees with fantastic marketing and advertising support, and it's really good with keeping up with products trends and technology. It's good to be part of a company that moves with the times. It's also good to have loyal customers, some of whom have been with us for more than 20 years," Tully said.

Reg Blue started out as Swimart store manager in 1989 before purchasing the Camp Hill franchise in 1995, which he still continues to operate.

"I saw the potential in the Swimart franchise and, having worked as a manager for a Swimart franchisee I saw how successful the business model was. I believe the company's success comes down to a reputable brand, quality products and high-quality training and support. Swimart has also been instrumental in educating Australian pool owners about water safety and healthy," Blue said.

Top image caption: Swimart founder Soon Sinn Goh.

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