Some positive TV exposure for the industry


Monday, 18 April, 2011


A casual remark by a Senior Executive at the Australian Broadcasting Commission could lead to some very positive media exposure for the pool industry.

Apparently the executive in question happened to mention to an ABC television reporter that he had contacted a leading pool builder in Sydney to obtain a quote for a pool and was told that the company was so busy with new work and enquiries that they would not be able to quote for some weeks.

The keen ABC reporter, aware that the home building and real estate industries were slack and most major retailers were reporting below average business, wondered why a swimming pool builder was apparently too snowed under with work that he was unable to quote on any new pools. The builder in question incidentally was not a small man and wife business, it was a Sydney company which builds around 250 pools a year.

In search of a story the reporter searched the internet and found that the 'Pool and Spa Review' published the figures for new pool sales in Australia and asked it's Editor, Ben Smith, if the apparent rise in approvals was in fact the case and what may have influenced it.

A TV interview was arranged around a pool in which Ben pointed out that the sale of new swimming pools in Australia had declined at a steady rate during the last decade, but had in fact suddenly increased during the last quarter of 2010, by some 25%, which was good news for the pool industry. When Ben Smith was asked, in the light of the current climate in housing, real estate and general business, what was perhaps causing this increase in new pool sales.

Our industry knows, but being a 'consumer report' Ben went on to explain that like motor cars and electronic equipment, the swimming pool of today was far different and superior to its predecessor of 20 years ago. They are usually smaller, which means they contain less water and far easier to maintain. They are economical to heat and technical advances in equipment means pools can now be fully automated. That means they can be fitted with automatic cleaners and santizers. These advances have tended to put more emphasis on the direct health benefits of a pool, rather than just a place to cool off.

The addition of swim jets, Ben explained can provide a strong jet of water, which users swim against and use in the same way as a walking or jogging machine. These have led to now the very popular lap pool.

Another influencing factor is that when real estate prices stall or fall, homeowners renovate and improve their existing property rather than sell and buy a new one.

We understand that the ABC will be conducting an interview with a pool builder and that the programme will go to air shortly on Dateline.

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