Poolwerx water safety campaigns recognised


Thursday, 25 October, 2018

Poolwerx water safety campaigns recognised

Poolwerx’s commitment to raising community awareness about teaching children under five to swim and learning life-saving CPR has been recognised with a national social responsibility award.

Poolwerx has won the Franchise Council of Australia’s (FCA) national Franchisor Social Responsibility Award, following the success of its annual Learn2Swim Week and April Pools Day water safety initiatives.

Poolwerx Chief Operating Officer Andrew Kidd said the company had a strong focus on helping to kerb the incidence of child drownings through free swimming lessons and CPR courses offered as part of the programs.

“Through our Learn2Swim Week and April Pools Day campaigns, we have partnered with Kids Alive and Australian Red Cross to make a positive difference in the lives of our communities.

“Our Franchise Partners throughout Australia are highly committed to these campaigns and to bringing awareness about the importance of water safety. These initiatives are all about education and ultimately helping to save lives,” he said.

Kidd said this year’s Learn2Swim Week campaign, which has just wrapped up, was the franchise’s most successful to date, with over 350 swim schools across Australia participating to offer free swimming lessons for kids under five.

“We know that this campaign is helping to raise awareness among parents about the importance of teaching their under-fives life-saving water skills.

“Last year, 60% of parents who had participated in the program indicated their child was now enrolled in ongoing swimming lessons,” Kidd said.

Poolwerx’s annual April Pools Day safety campaign aims to improve resuscitation skills, after the franchise’s research revealed 75% of people were not confident they could save a loved one’s life.

“Last year we offered free CPR demonstrations instore and this year we teamed with Australian Red Cross to offer anyone in the community a free online CPR course valued at over $100.

“The program aims to remove the perceived barriers for parents to obtain life-saving CPR skills, making it simple, fast and free to get CPR training and our partnerships with CPR training providers such as The Australian Red Cross are helping to promote their services and to direct parents to their online and practical CPR courses,” Kidd said.

Main image: Andrew Kidd, COO, and Rebecca Barnes, Marketing Manager, Poolwerx.

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