Newly merged association officially kicks off
The newly minted Pool & Hot Tub Alliance (PHTA) has officially commenced operations in the US. The National Swimming Pool Foundation (NSPF) and Association of Pool & Spa Professionals (APSP) merger was announced in January this year, with the PHTA operating as an umbrella and leading industry-wide advocacy, alliances and promotions.
Trade and foundation activities will be conducted separately for procedural and legal reasons, under the banners of The Pool & Hot Tub Professionals Association and The Pool & Hot Tub Foundation, respectively. All three will be governed by a single board of directors to ensure sustained unity of mission and vision.
“Our industry has continued to evolve and grow. With the combined resources of the trade association and foundation, PHTA is poised to maximise our investments and talents for the greater good,” said Lawrence (Larry) Caniglia, interim CEO of PHTA.
“Members will benefit from the full array of education, training, certification, advocacy, promotion, research, grantmaking and support services previously delivered by APSP and NSPF separately. But now, we have combined infrastructures, networks, affiliations and resources to provide the greatest value and impact,” he said.
“Through PHTA, we are seizing the opportunity to have a greater impact on the industry,” said Jim Mock, interim Executive Director of the Pool & Hot Tub Foundation.
“PHTA speaks with a single, united advocacy voice and is better positioned to protect the interests of the industry through an unprecedented and expanded network that includes both nationwide and international alliances and relationships,” he said.
With the mission to ‘Celebrate the Water’, PHTA offers greater community benefits by facilitating the expansion of swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities.
The PHTA board of directors held its first organisational meeting in mid-March to begin the longer-term process of integration, to start the search for a permanent CEO and to determine staffing requirements and locations for core services and programs. Integration efforts will continue through 2019.
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