New partnership for Narellan
Narellan Pools has announced a partnership with North America’s largest pool company, Latham Pool Products (LPP). LPP will partner with the Narellan Group, which encompasses the company’s ANZ and Canadian franchise, manufacturing and export operations.
Narellan Managing Director Chris Meyer will continue at the helm and provide strategic leadership to unlock the fibreglass market in North America.
According to Narellan, Australia leads the world in fibreglass swimming pool technology and the company claims to be the country’s largest manufacturer and distributor. With fibreglass market penetration rates in Australia pegged at around 70% and growing, the 10–20% rate in North America is akin to the local market back in the 1980s.
The partnership will allow Narellan to maintain a strong manufacturing base in Australia, while adding resources to aid the company’s research and development efforts.
“We’re incredibly proud to have built the biggest and best pool brand in Australia and New Zealand and we are excited to join forces with North America’s leading pool company,” Meyer said.
“We have found a partner that shares our purpose and values and, most importantly, our vision to build the world’s biggest and most loved pool brands.
“I am delighted with the opportunities this partnership gives our incredibly passionate people, both in manufacturing and franchise. I am proud of our humble beginnings in a chicken shed in the suburb of Narellan in 1972 and it’s wonderful to be recognised on the global stage. Through our partnership with Latham, we can now transform the global swimming pool industry and I can realise the goal I’ve had for 20 years. It’s exciting to know, after 47 years, we’re just getting started.”
“Narellan Pools is known for its continuous commitment to developing high-quality products and innovative manufacturing technologies. Their best-in-class marketing capabilities, including effective social media strategies, have fuelled strong growth by tapping into today’s mobile media savvy customers,” said LPP President and CEO Scott Rajeski.
“Adding Chris and his dedicated leadership team to Latham was key to forming this strategic partnership. He brings an unbelievable passion for growth and success and we’re excited to take on the next challenge together.”
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