BioLab success at the SPASA SA Awards


Wednesday, 10 July, 2013

BioLab has emerged a clear winner at this year’s SPASA SA awards after scooping both the Supplier of the Year Award and a product innovation award.

The awards are an endorsement of BioLab’s unique way of working with its retail network, which integrates the supply of market-leading products with business, marketing and professional development support to retailers who stock their products.

The company also pioneered a store design and marketing system called Poolside which provides retailers with all the benefits of a franchise model without the onerous fees.

BioLab won the Product Innovation Award for Soft Swim range - its new revolutionary mineral pool-maintenance range.

Soft Swim was developed to create pool water that’s gentle on the skin, hair and eyes but also low maintenance for the pool owner and better for the planet.

Retailers have been quick to adopt the new range after seeing the benefits provided to pool owners.

BioLab Commercial Director Lindsay McGrath said the awards are recognition of the hard work of the BioLab team in delivering value to its retail network.

“In the current environment, more than ever, bricks and mortar retailers value the support of their suppliers to remain competitive and add value to their customers,” said McGrath.

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