BioGuard Poolside stores get a refit

Wednesday, 05 September, 2012

BioGuard Poolside stores throughout Australia and New Zealand are receiving a refit with fresh signage to align with the company's new brand direction.

The company has adopted a more contemporary approach to its in-store signage to reflect recent changes made to its product packaging and merchandising.

A unique colour-coding system has been introduced to make product categories more easily recognisable and help customers to better navigate both its products and stores.

The move by BioGuard has been designed with the sole objective of enhancing customers' experience when they visit their local BioGuard Poolside stores.

Six stores in South Australia and New South Wales were the first to undergo a transformation, with another 40 stores to be refitted before the summer season starts.

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