What's in it for me?
We’ve all come across them... the ‘what’s in it for me?’ employee. While the WIIFM question may seem selfish, it’s an attitude or mindset that influences almost every decision we make in both our private and working lives.
WIIFM? Employees want reasonable pay for their efforts, recognition and professional development coupled with career advancement. Businesses, on the other hand, want a solid pipeline of customers, a team that delivers superior sales support and strong financial growth.
Experience, motivation and the ability to understand consequences all influence our behaviour, yet we probably react differently when faced with similar situations. People join the pool and spa industry for varied reasons: some are motivated to learn a trade, some want to work outdoors, and others want to work as consultants, in management or in sales and back-office support roles. Whatever the motivation, members of the pool and spa industry all have opporunity to achieve success and develop longstanding careers.
So, once you’ve found and identified good employees, how do retain them and prevent them from becoming infected with the WIIFM virus? Well, there’s no secret formula to keep them on board, but concentrating on a few key areas will go a long way to keeping your team happy:
- Offer a clear career path: Your staff want to know they have a future and can grow, so training and succession planning are essential.
- Recognition: Recognition is more than the promise of more pay. It’s about saying thank you, offering praise and rewarding loyalty — it’s positive feedback that says you notice good work.
- Culture: A good workplace culture drives positive engagement, creates an environment of professional development and improves employee satisfaction and productivity.
- Communication: Employees want to feel heard and that they have a place in the big picture.
- Flexibility: Don’t be a clock watcher or complain if staff need a day off or ask to work from home on occasion. Flexibility — on both sides — is important and finding a healthy balance is good for your business.
- Remuneration: A competitive (and fair) remuneration will help you keep your top performers, but so will a healthy dose of every item on this list.
So, for employees to become fully engaged, they need their WIIFM question answered. Business owners, managers and leaders need to understand employee ambitions and goals — as the backbone of every business, a fully engaged team is priceless. Find out what is important to each of your employees and where they see themselves in five years.
If you are an employee, don’t fall victim to the WIIFM virus either. The question you need to ask yourself is ‘who is going to stop me from working hard and getting want I need?’. If the answer is ‘myself’, it might be time for a check-up.
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