SPASA Australia announces acquisition of SPLASH! magazine and event
Following the announcement last month of a strategic alliance with Pool+Spa, this acquisition forms the next step in SPASA’s plan to create a more integrated and unified communication platform for the pool and spa industry.
SPASA Australia CEO Lindsay McGrath said the acquisition is part of SPASA’s integrated strategy and delivers on a key objective — to engage more with members while expanding the brand’s exposure to a larger audience.
“Following our recent alliance with Pool+Spa media, the acquisition of SPLASH! is a natural progression for us as it increases our skill set, expands our communication reach and provides another collaborative model to shape the industry,” McGrath said.
“We plan to increase the volume of pool builds, further promote pool and spa use, and improve the overall enjoyment pool and spa owners gain from their assets. To achieve that outcome we need an engaged, financially viable and well-marketed association. Both Pool+Spa and SPLASH! deliver key components in our strategy, supplying a solid platform for communication to our increasingly professional industry.
“SPLASH! is a highly successful commercial enterprise, now coming under the peak industry umbrella. Similar to the agreement with Pool+Spa, future profits will go to supporting SPASA members, directly improving industry sustainability and growth.”
The magazine and trade show will operate exactly as before in a seamless transition of ownership. Key staff will remain in place, including Chris Maher as managing editor of the magazine and Karen Jaques as national sales manager for both the trade show and the magazine.
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