SPASA Australia acquires Pool+Spa brand
SPASA Australia CEO Lindsay McGrath said that after a two-year strategic alliance with the magazine and website’s publisher, Universal Media Co. subsidiary Westwick-Farrow Media (WFM), SPASA has taken the next step in the media landscape to add further value to members.
“The acquisition creates a more efficient and unified communication platform for the pool and spa industry,” he said.
“The magazine and website will now evolve to target the current pool and spa owner. This will promote consistent best practice and offer a positive message about the pool and spa industry. It is a natural extension from Choosing Your Pool & Spa magazine, which celebrates the Awards of Excellence and SPASA Australia’s Pool, Spa and Outdoor Living Expos.”
WFM will continue to partner with SPASA to edit and publish the magazine under an agreement with SPASA, and current Pool+Spa editor Dannielle Furness will continue to head up the next generation of the magazine. The website and digital content will evolve to improve the interaction with both trade and consumer readers.
Geoff Hird, Managing Director of WFM, said that the evolution is great for the industry.
“The new Pool & Spa (Enhancing Outdoor Living) magazine and digital influences will inform and encourage pool and spa owners to optimise their outdoor living experience,” he said.
With this latest acquisition, SPASA can increase the distribution of the SPLASH! magazine to the professional trade and the commercial sector, expand the reach of splashmagazine.com.au and the SPASA Australia websites, and extend its vast content library to pool and spa owners via the new Pool & Spa (Enhancing Outdoor Living) brand.
“This diverse media mix supports all membership sectors including construction, retail and service, inspection, commercial and supply,” McGrath said.
To see what SPASA CEO has to say about the acquisition, see below.
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