Four tips for attracting great staff
People deal with people. Once your client has found you on Google or by your location’s signage, or your marketing program has brought them to your door, what makes the difference? Great people — how do we attract them? Here are a few tips from a recently presented SPASA workshop on attracting great staff.
1. Know thyself
Before you can attract fantastic people to your organisation you have to have a good grasp on how you work and think. Have a clear understanding of your own social or behavioural style. This will help you adjust your actions when hiring, training and measuring your staff. Leaders make the change to change others. Complete a DISC, Myers-Briggs or PCM inventory and critically investigate what you need to adjust when dealing with other personalities.
2. Have a clear brand message
Identify what your brand stands for. Are you the most professional, most friendly or most awarded business in your field? Place your key message in your hiring marketing material: eg, “We are the most awarded business in our area.” This helps prospective applicants know what you stand for and helps align their values with your business. If someone doesn’t care about what you stand for, how are they going to be your best advocate to a customer?
3. Job description as a performance document
Is the job description you provide the same one you were handed down from your employer, or one you’ve copied from other businesses? Clear messages and expectations are crucial to attracting staff and having existing staff as your best recruiters. Look at the job description as the performance document for the end of the probation term and ongoing. From gen Y to baby boomers, every age wants clear understanding of the expectations for their roles and how will they be measured. Why create more paperwork when your job description can be the reference point you both use on delivering on the business and client expectations?
4. Say thanks
A recent survey of gen Y workers said they would like to be thanked for coming to work once a day and the survey said 35% would like thanks 2–3 times per day. You may see this statistic as ridiculous, but we all want recognition and a thoughtful “thank you” regularly. Say thanks to your staff, as we expect them to say thanks to the customer.
SPASA Australia is dedicated to industry professionalism. Look out for training programs which are expanding to cover leadership and management courses in 2017.
SPASA Australia CEO
MBA, CPO, Cert IV Trainer
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