AstralPool Australia/Fluidra merges with Zodiac


Monday, 06 November, 2017

AstralPool Australia/Fluidra merges with Zodiac

Fluidra and Zodiac Pool Solutions have announced a merger, expected to close in the first half of 2018. Fluidra will maintain global headquarters in Barcelona, Spain, and North American headquarters in San Diego, CA. The merged company will keep Fluidra’s name and operate in more than 45 countries, including Australia.

The expanded product portfolio includes some of the industry’s most recognised and respected brands including: Zodiac, AstralPool, Jandy Pro Series, Polaris, Cepex, Gre and CTX Professional. With expanded resources the company plans to accelerate innovation to meet market demand for more efficient, customer-focused solutions in growing fields such as robotics and the Internet of Things.

Zodiac brings to the merger its strong position in North America and a dedicated focus on residential pool solutions, while Fluidra brings its strength in Europe, Australia, Asia, South America and Africa, plus a product portfolio that includes commercial as well as residential pool products. Combining these complementary geographical strengths and areas of expertise will result in a new organisation able to offer innovative solutions on a global basis for the total pool market — from residential to commercial projects.

“By combining Fluidra and Zodiac, we will build a strong and exciting platform from which to better serve our customers, develop user-driven sustainable innovations and create opportunities for our people and our dealers,” said Fluidra Executive President Eloi Planes. “This merger will create significant value for customers, employees and shareholders.”

“This will be a merger between two industry leaders with a shared customer-centred vision, a commitment to innovation and a clear and complementary set of values,” said Zodiac CEO Bruce Brooks. “We will have expanded reach into growing global markets and the ability to accelerate product development and better meet our customers’ needs worldwide.”

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