2017 SPASA Pool & Spa Expo a raging success
SPASA Victoria’s Pool & Spa Expo + Outdoor Living show attracted a huge 22% more visitors than the 2016 event — a positive sign for the Victorian pool, spa and landscape industries.
There was more for consumers, with the new Outdoor Living hub attracting plenty of attention. A specially designed show garden was the centrepiece of the event, giving consumers a tangible idea of what is possible in their backyard.
The show’s 92 exhibitors were pleased with the increased foot traffic and found that visitor quality was high, with many consumers looking to lock in projects in the coming months.
A “raging success”
“The 2017 expo was a huge success with increased foot traffic and great interest from visitors looking to plan their pool and landscape projects. The information seminars were well attended and there was a genuine thirst for knowledge from consumers. Most people I spoke to were finalising their plans and looking to commence projects in the coming months with a view to completing their backyard space in time for next summer,” said Cliff Cooke of Cooke Industries.
Hot trends at this year’s expo included:
- The ‘whole-backyard’ trend. Consumers increasingly want a ‘one-stop shop’ for their pool and landscape design and construction, and see the value in landscape design when considering a new pool or spa.
- Automation systems, particularly automated in-floor cleaning systems and automatic levellers — essentially, products that make a pool easy to own.
- European-designed spas.
- Products that fit into ever-decreasing backyard sizes: plunge pools, spas and swim spas. Pools still have a place in the backyard but they have to compete for space with features like outdoor kitchens, entertaining areas and garden features.
From back door to back fence
Attendee surveys from the event revealed that consumers are increasingly demanding a one-stop shop for their backyard renovations.
The latest trends in pool design focus on “bringing the outdoors in and taking the indoors out — opening up the living spaces to the pool and backyard”, said Brendan Watkins, CEO of SPASA Victoria.
Justine Carlile of Justine Carlile LANDSCAPEdesign, a first-time exhibitor, identified three key factors that contributed to the increased foot traffic:
- A surge in domestic building activity around Melbourne leading to an expected solid demand this year for new pools and spas.
- The high quality and diverse range of speakers at the daily public presentations, particularly in regards to the importance of having a landscape design when considering a new swimming pool or spa.
- The introduction of the Outdoor Living hub at this year’s Pool & Spa Expo, where there was a focus on integrating pool construction into landscape design to provide an enhanced outcome.
“The feedback from visitors was particularly encouraging, as they appreciated being able to receive advice on landscape design and outdoor furniture selection to complement their pool and spa aspirations,” said Carlile.
“The feedback from other exhibitors was similarly encouraging as they appreciated the increased diversity of exhibitors and the increased professionalism demonstrated by fellow SPASA members.”
“This year’s Pool & Spa Expo was much busier than previous years. The quality was also much better; we have had much better and much quicker results than the previous five years,” said Ted Martin from Compass Pools Victoria.
“I thought it was amazing! The responses and amount of feedback we received was incredible. I would do it next year,” said exhibitor David Jarman of Coolabah Landscapes.
“This year’s show was more lively, especially the centre of the expo — the Show Garden — attracted a lot of people our way. The combination of Justine Carlile LANDSCAPEdesign and LV provided a complete solution for everything from full construction to landscaping to poolscaping and outdoor furniture. It was great to have them all involved. The expo staff were amazing. They were extremely professional and deserve a massive pat on the back.”
Spa Industries Global converted the buzz around its new Spa Select European-design spas into generous support for charity. Three Spa Select spas were auctioned with no reserve, with 100% of the proceeds being donated to the National Breast Cancer Foundation.
“Over $20,000 was raised and a cheque was presented to Lisa Mastoras, head of Community Fundraising for National Breast Cancer Foundation. It was a sensational result!” said Spa Industries Global’s Rob Kruber.
Not content to rest on their laurels, the SPASA Victoria team is now working towards its Winter Show, to be held on 12 and 13 August. This is the second biggest consumer pool and spa expo in the country — second only to the Summer Show.
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