New management announced for Adelaide Pool and Spa Show

SPASA Australia

By Alice Richard
Monday, 09 October, 2017


SPASA Australia has appointed Australasian Exhibitions and Events (AEE) to manage its Adelaide Pool and Spa Show.

The name of the Adelaide show will be changed to the Pool Spa and Outdoor Living Expo. The scope of the event will change to incorporate more outdoor and landscaping products. New marketing material consistent with the other states will be produced, and the visitor campaign will be revamped to bring it into line with the successful campaigns from other states.

AEE has managed pool and spa expos in Sydney, Brisbane and Melbourne over the last 10 years, recording a 25% increase in attendance at the 2017 Sydney and Brisbane shows.

The date of the Adelaide show has been brought forward to 24–25 March 2018 to capitalise on the increased interest in pools and spas during the hotter summer months. AEE employed a similar strategy in Sydney several years ago, which resulted in a dramatic increase in attendance.

“We are looking forward to working with AEE in what promises to be an exciting year for the event,” said SPASA Australia CEO Lindsay McGrath.

“AEE brings a wealth of experience to the table and has extensive knowledge of our industry and existing relations with many of the major suppliers which will be invaluable in attracting new companies to the expo. It enables us to leverage off the success of the other events and to share marketing and visitor promotion IP across SA, NSW and Queensland.”

“We are delighted to have been appointed to manage the Adelaide show and look forward to working with the local industry to maximise the success of these expos in the SA marketplace. Under the SPASA Australia banner we will be bringing the same marketing expertise that has been so successful in other states and look forward to generating additional sales results for exhibitors at the show,” said AEE Managing Director Noel Gray.

AEE will be launching the show in mid-October and enquiries can be directed to Vee Johnson at AEE: vee@auexhibitions.com.au or 0422 399 818.

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